Michael Whsky Beckford, the visionary behind the pioneering brand WHSKY Label®, traversed a challenging and tumultuous path in his life. These struggles not only shaped his personal development and resilience but also inspired him to create something that holds deep significance and meaning in the world. His journey reflects a profound transformation that ultimately led to the establishment of a brand that resonates with many.

Born and raised in the depths of South London, Michael faced numerous challenges growing up. After experiencing homelessness on the streets of London, he was faced with a multitude of obstacles to conquer. Standing on the edge of a cliff, he felt lost and overwhelmed by challenges. 

Despite these obstacles, Michael also experienced a strong sense of community, diversity, resilience and the ability to overcome adversity. Tapping into his inner creativity, using what comes to the mind through imagination, observation, or personal experience and expression Michael began photography and creative drawing. 

Michael’s connection with his creative mind opened his eyes to a different way of living that was grounded in positivity, healing, and manifestation. Through his creative art, he came to understand how expression could be harnessed, how thoughts could shape reality, and how healing could come from within offering him a feeling of peace amid the turmoil.  He found solace in artistic creativity.  He came to understand that healing was not only about finding inner peace for himself, but also about spreading that feeling of empowerment and positivity to others. As his bond with his artistic self-grew stronger, he recognised the opportunity to assist those on their own paths, facing their own challenges, and seeking guidance, hope, and healing.

Michael eventually became known for his work as a fashion and celebrity photographer and in time, Michael known as “Whsky”, decided to create his own fashion label. A contemporary, tailored luxury British clothing brand that meets urban street culture. In 2022 WHSKY Label® came into being, formed with his friend and business partner Bertie Garrett, reality TV star and nephew of the late great Des O’Connor.

It is not just a brand, but a movement dedicated to enhancing the lives of individuals and society. Michael set out to create a product that embodies progress and renewal, while also inspiring it. The idea was simple yet revolutionary - to incorporate Whsky's innovative energy into wearable items that serves as a reminder to cultivate a positive, focused, and empowered mindset that fosters clarity and self-assurance.

WHSKY Label® was created to resonate with the wearer, fostering clarity, motivation, and resilience. Michael's transition from facing immense challenges to creating a better life influenced every facet of Whsky. What began as a personal journey towards tranquillity evolved into a mission to inspire others to heal, develop, and achieve their fullest potential.

Crafted from premium fabrics with striking branding and designs, Whsky is more than clothing; it's about how it makes you feel. It's a reminder that you hold the power to change your reality through a creative and positive mindset. For Michael, it's not just a business, instead it's a mission to transform lives and make a difference.  WEAR Different ("We are different").

Following the successful celebrity endorsed launch party in London and features in an array of magazine and newspaper articles, WHSKY Label® is one of the most exciting and fastest growing brands in the UK set to disrupt the fashion marketplace.

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